How Tech Giants Use Your Data to Serve You Ads

In today’s digital age, it’s no secret that tech giants like Yahoo use data to serve personalized ads to their users. But have you ever wondered how they collect this data and what they use it for? In this article, we’ll delve into the world of data collection and explore how Yahoo uses your data to serve you ads.

What Data Do Tech Giants Collect?

When you use websites and apps like Yahoo, you’re leaving behind a digital footprint. This footprint includes your IP address, browsing history, search queries, and even your location. Tech giants like Yahoo collect this data to create a profile of you, which they can then use to serve you personalized ads.

Tech giants collect a vast amount of data from their users.

How Do Tech Giants Use Your Data?

So, how do tech giants like Yahoo use your data? The answer is simple: to serve you ads. By collecting data on your browsing habits, search queries, and location, Yahoo can create a highly personalized ad experience that’s tailored to your interests. For example, if you’ve been searching for vacation deals, Yahoo might serve you an ad for a travel company.

‘We use precise location data and other personal data like IP addresses, browsing and search data for personalized advertising and content, to measure advertising and content, to conduct market research, and to develop our services.’

Personalized ads are becoming increasingly common in the digital age.

Why Do Tech Giants Need Your Data?

So, why do tech giants like Yahoo need your data? The answer is simple: to make money. By collecting data on their users, tech giants can create a highly targeted ad experience that’s more likely to result in sales. This means that Yahoo can charge advertisers more for their ad space, which ultimately leads to more revenue for the company.

Ad revenue is a major source of income for tech giants like Yahoo.

What Can You Do to Protect Your Data?

If you’re concerned about how tech giants like Yahoo are using your data, there are steps you can take to protect yourself. One of the simplest ways is to adjust your cookie settings to limit the amount of data that Yahoo can collect. You can also use a VPN to hide your IP address and make it harder for Yahoo to track your browsing habits.

There are steps you can take to protect your data from tech giants like Yahoo.