How Tech Giants Are Tracking Your Every Move

In a shocking revelation, it has been discovered that many popular websites and apps, including those under the Yahoo umbrella, are tracking users’ every move. From browsing history to location data, these tech giants are collecting an alarming amount of personal data. But what are they using it for?

Image: A representation of how your personal data is being tracked

According to the fine print, Yahoo and its partners use cookies to “provide and improve our services, authenticate users, apply security measures, and prevent spam and abuse.” However, this is only the tip of the iceberg. In reality, they are using this data to create highly targeted advertisements and content, thereby increasing their revenue.

“We use precise location data and other personal data like IP addresses, browsing, and search history for personalized advertising and content, to measure advertising and content, to research and develop services, and to develop and provide interest-based advertising.

But what does this mean for you, the user? In essence, it means that every time you click on a Yahoo website or app, you are giving them permission to collect your personal data. This data is then used to create a highly detailed profile of you, which is used to serve you targeted advertisements.

Image: A representation of how your personal data is being used to create targeted advertisements

But it’s not all doom and gloom. You do have the option to opt-out of this data collection. By clicking on the “Manage Data Protection Settings” link, you can adjust your settings to limit the amount of data that Yahoo and its partners can collect. However, be warned: by opting out, you may limit your access to certain features and services.

“If you do not want us and our partners to use cookies and personal data for these additional purposes, click ‘Reject all’.

It’s clear that the use of personal data is a contentious issue. On one hand, tech giants like Yahoo argue that it’s necessary to provide better services and targeted advertisements. On the other hand, users are concerned about the amount of data being collected and how it’s being used.

Image: A representation of the importance of data protection

Ultimately, it’s up to you to decide how much of your personal data you’re willing to share. By being aware of the data that’s being collected and taking steps to limit it, you can take back control of your online presence.

What Can You Do?

• Adjust your data protection settings to limit the amount of data that Yahoo and its partners can collect.
• Use a VPN to mask your IP address and location data.
• Use a browser extension to block cookies and trackers.
• Be mindful of the websites and apps you use and the data you share.

By taking these steps, you can protect your personal data and maintain your online privacy.